LED Display Walls & Sales Boost in Retail Stores: A Study

Sales are the blood of any business; business owners do everything to keep it running. They use every strategy to stay in the competition by keeping the sales active. Sales are almost incomplete without marketing, and you can understand the value of marketing tools to keep a business active in the competition. In this fast-paced world where technology is the central pillar of most companies, no one could take the risk of not using the latest trends in marketing. LED Display, like video display walls, are its most powerful tools. Retail stores specializing in cosmetics, clothing, footwear, and fast food know the value of digital displays. To further understand their value, read everything below.

Impact of LED Display Walls on Sales

Since their introduction, LED video display walls have significantly impacted sales. The vibrant colors and captivating visuals have affected purchasing behavior. After that, many businesses' sales increased by approximately 5% to 40%. LED video walls for retail companies affect overall sales. People buy more than what they come for because of impulsive behavior.

Success Stories of Businesses Using LED Video Walls 

These numbers are not just statistics but real evidence of the power of LED video walls in retail. The difference between a static poster and a dynamic video marketing is stark. Case studies from the industry, such as those below, are changing the game and proving the effectiveness of LED video walls.

Kicks USA’s 120 Feet Video Wall

Kicks USA, now Snipes, successfully launched its campaign back in 2018 with its famous 120-foot video wall. That was a horizontal LED video wall above the footwear shelves, which affected customers' buying behavior. The campaign also focused on the best content for retail LED screens. They used captivating visuals, their latest footwear models, and everything that could affect customers' buying behavior. Undoubtedly, it was one of its kind at that time because that marketing was something no one expected.

Adidas First Digital Store in London

The second example is Adidas, which launched its first digital store in London in 2019. This differed significantly from other footwear brands because LED screens were installed inside that digital store. That was like the start of LED vs. printed posters, changing the retail store’s marketing concept. On every shelf was an LED video poster with famous footballers wearing Adidas shoes. 

Sephora’s Interactive Digital Display

If we go further back in 2015, there was something extraordinary in the form of Sephora’s interactive digital display. We are so amazed by AI technology today, but those in-store interactive displays are groundbreaking. Those displays allowed customers to test cosmetic shades without physically applying them. All the customers had to do was stand in front of it, and it worked like a digital mirror to show how cosmetics would appear on the face. 

That surely showed high foot traffic analytics with LED displays. More customers visited Sephora’s stores to test lipsticks and other cosmetics and get the best shades without physically applying them. It was a time-saving, amusing, and sales-boosting solution.  

Overall Impact of LED Video Walls on Retail Stores

Then, many top brands introduced LED displays in their retail stores, and everything changed. Today, we have malls where every retail store has LED displays. These displays undoubtedly affect customers' buying behavior. Below are the ways they affect retail store sales.

High Footfall 

LED video walls attract customers from far and wide. Their brightness and pixel length are adjusted to capture the attention of the maximum audience. There is a big difference in the footfall of retail stores with and without LED video walls. Customers wish to enter retail stores with LED video walls more. It is just human psychology. 

More Brand Exposure and Product Positioning

Marketing is incomplete unless you expose your product or services to the right audience. Using LED video walls ensures that brands are targeting the maximum target audience with vibrant visuals that could attract most buyers. They can position their products better if they show great visuals. People tend to buy products that are shown better in ads. Therefore, an LED video wall is more effective than a poster.

Improved Customer Experience

Customers can understand a product's or service's dynamics by watching the visuals on an LED video wall. Interactive displays show demos better than most marketing tools. They improve customer experience by showing them what they want to see. Interactive exhibits allow customers to select their products or orders however they want. 

Increased Impulse Purchasing 

Brilliant marketing results in impulsive buying. LED video walls affect buying behavior by attracting maximum customers. As soon as people enter a retail store, they are bombarded with visuals that are hard to resist. Cosmetics, footwear, fast food, and clothing outlets are the most successful in this factor. 

Higher Customer Engagement

Customers today seek engagement and interaction when they shop. LED video walls and interactive displays meet this demand, allowing brands to communicate effectively with customers. With their mesmerizing visuals, these displays attract customers and keep them engaged, ultimately leading to increased sales.  

Conclusion

These digital screens for marketing are not new because they have been in the US even before the 21st century. Times Square is famous for video displays and round-the-clock advertisements. The era has become more advanced, and LED Display Screens are available for cost-effective marketing compared to traditional video marketing.